PART V - Page 1 of 2 | Go to Part I | Go to Part II | Go to Part III | Go to Part IV

The name search continued to elude us. One day, I was browsing through books in KK's house and in the process, was looking at an English dictionary that listed some words of Indian origin at the end. My eyes stopped at "Kalpa". It said, "a period of abundant prosperity". More research followed. It turned out that the word actually meant a day in Brahma's life that equaled to 4320 million years. One Kalpa is a cycle of creation and we are currently supposed to be in the third Kalpa. The word started gaining roots in my mind. Why not name the company eKalpa, I suggested. By then, we had narrowed down the list of 729 names from NameIt to 1. The name was "MindTree". Following a few more weeks of internal debate and legal search, we finally settled by the end of July for "MindTree Consulting". Now we had a dream, we had a team, we had a business plan and we had a Chairman who was an icon in the industry but what about a visual identity for ourselves? Which graphic designer do we go to? Which ad-agency? Which celebrated artist to picture MindTree Consulting?