Technology First! Birds and the Bees Later...
The recent slowdown took its toll. Dotcoms were the first casualty (again we reiterate, not Koramangala.com). For many outfits in the software sector it was a case of "shake, rattle and roll". The roar of the big cats was reduced to silence of the lambs as chinks in their armor stood exposed forcing them to compulsorily shift gears. The Godsend VC, who once floated around like angels seemingly had their wings clipped. Or fingers burnt, if you like. Newspaper headlines screamed about mergers, acquisitions and layoffs. The world was in a tailspin.
Just prior to that, Pune girl Niloofer K. Darbary landed in Bangalore with bag, baggage and bundles of enthusiasm. After completing her B.Sc and MBA from Pune University she had to pick from one of two career choices she'd made - fitness kind of stream or the IT industry. But, only in marketing. The opportunity came at campus placement and Scot Systems, the recruiting arm of Mascot Systems, recruited her. Ironically, she was recruited to recruit. "I wasn't even very clear about the company. I knew it was some IT company, but didn't know much," recounts Niloofer. She worked for a year in Scot Systems and later moved to Mascot Systems looking after service-oriented marketing activities.
Meanwhile, Digital GlobalSoft managed to keep its head out of murky waters even as others nose-dived. Early April this year, Digital GlobalSoft became a subsidiary of Hewlett-Packard Company, USA and that was a shot in the arm. Niloofer joined Digital just when things were hotting up, to handle product marketing. The show had begun. "Digital is a completely new ball game as compared to service-oriented marketing. We have a wide basket of products, but we focus on two, which we acquired from Compaq. One is called 'Digital InfoLife', which is an information lifecycle management solution, basically for archiving on the SAP and Microsoft Exchange Systems. The second one is a B2B product - DECEDI, which is an Internet-enabled EDI solution. I spend 80% of my time on 'Digtal InfoLife' though right now I'm working on DECIDI and that's where the action will start once it's launched soon," explains Niloofer.
Products involve homework, groundwork and legwork. The nitty-gritty of branding, the strategy, the collateral, brochures, presentations, the packaging, events, technical conferences, host of intricacies and a gamut of activities that have to be considered. And Niloofer is smack dab in the middle. Does she find all this interesting? "Very much," she says and adds, "There's so much to do everyday, so many new things and its good because for me this is a learning curve." And she has a passion for learning.
Two things made all this so exciting for Niloofer at Digital. Firstly, her past experience in services was a distinctive advantage working on these products. Secondly, she got the right kind of motivation. "The leeway they give you, the responsibilities you get, the kind of appreciation and so on, which are very conducive for growth."
Niloofer isn't married yet and like every other single girl we met, the stock answer we get is they are still looking out for "Mr. Right". With the male population far in excess of the female population (we hoped we got the stats right), it would imply that most men belong to the 'Mr. Wrong' category.
Now, Niloofer didn't hand out that stock answer. She says that she's more into learning, learning about products, technology, branding, etc. Maybe when she moves to the facility at Digital Park, the environment will be stimulating enough to take a crash course in learning about the birds and the bees.
Note: This story was written when the company was known as 'DIGITAL'.