The Marwaris are a fascinating community; extremely close-knit, conservative, orthodox, traditional and blessed with razor-sharp business acumen. Whatever be the product or commodity they trade in, they excel. Perchance, if the Moon were thrown open for Leisure and Tourism you can bet your bottom dollar (or rupee) the Marwaris will be one of the first to offer packaged tours.
Sonali Jain is a Marwari girl and though not exactly seeped into tradition, she likes to keep her foot in both camps. She's from Hyderabad and Sonali's parents moved to Bangalore after she finished school there. She completed her management degree from Bangalore University and landed herself a job at Asset International as a technical co-coordinator. Fortunately, her parents were broadminded and allowed her, albeit reluctantly, the freedom to choose her career. From then on, there was no stopping her.
Joining Digital was a major career break. The first 10 months were spent in HR - in recruitment. "I'm purely from a management background not technical," she says. "I had this slight inclination towards software so I did a course and that's how I got here." As she short listed candidates for SAP applications it dawned on her that there was potential for someone with a programming background and a little knowledge in logic. She talked to her manager, who was already very impressed with her performance and enthusiasm that he gave the 'go-ahead. So, Sonali ended up in a way, recruiting herself.
All this was at Digital's Yeshwantpur facility. "It was so close to home that each day I'd scooter across for lunch," says Sonali and lap up Moma's cooking. When the announcement came at Digital that some of them would have to move to the other end of town - to Digital Park - her mother came up with what at that time seemed like a splendid idea - quit when the time comes to move. Sonali would have nothing of it. Like Octavius Caesar, who had no personal grouse against Mark Anthony, just the fact that he loved Rome more, Sonali too must have made a similar sort of speech at the family dining table, "Mum, Dad, Brothers and Sisters. Lend me your ears for I have no grouse with Mom's cooking. It's just that I love Digital too." End of speech!
"Sonali Ko Gussa Kyon Nahi Atha" is because she possesses a rather unique and valuable asset. In that lean, lanky frame of hers bubbles an extraordinary spirit. She's boisterous, enthusiastic, and brisk in movement. She wants to get there and that too in a hurry. So far as work is concerned she's candid, "It's so much fun. I'm enjoying it to the core." She knows most of her colleagues at Digital Park. Especially the ones she recruited.
Different people derive motivation from different things, but Sonali reduces everything to essentials. She sprinkles joy along whichever path she takes. Happiness spurs her on. Even if she sells Tuppenware, she'll still make a success out of it through sheer grace and charm.
Really, Sonali Da Jawaab Nahin!
Note: This story was written when the company was known as 'DIGITAL'.