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Hello there, Mr. Multimedia'...

One fine day a bandwagon rolled into Banglore. High-reliability organizations, small outfits, handbag-sized units put together earned it the sobriquet of "India's Silicon Valley". A bit exaggerated, though. (Read "Silicon Valley vs Silicon Valley".)

Bangalore turned into one Big IT Bazaar. Suddenly, civil engineers weren't constructing bridges anymore. Electronic engineers weren't pulling out the innards of your expensive music system. No checks and balances of ledgers by chartered accountants and graphic designers seemed thoroughly bored creating storyboards for TV commercials. Information Technology ushered in a new dimension for those with certain specific skills. There was room for everyone. Well, almost everyone.

Graphics and Multimedia is the epicenter of much that happens at Icode. Their products call for high level of creativity, color and content and this function therefore needs a person with ingenuity and imagination. So, when a diminutive Vignesh Hegde looked for opportunities beyond his drawing board at a local ad agency, he wondered.

"Viggy" (as he's affectionately called) had a middle class upbringing in a place called Kumta in North Canara. A graduate in arts, Viggy had zero knowledge of computers at college. Till he chose audio-visual as his project in the final year and his first foray into computers and software began. "I used to go to this person who would do whatever I asked for. Position graphics here, make the layout, insert a photograph," he says. But he never got to do it on his own. His fingers itched. Finally, as art director at the agency he got to hold the bull by its horns…er…in this case, the computer by its mouse. But agency work was at times drab. Government campaigns and more government campaigns and the itching began all over again. He couldn't take it anymore. Once more, he looked beyond. He wondered.

A Diploma in Multimedia at NIIT did the trick. A whole new and fascinating world unfolded before him. His creative energies were recharged. He took that step forward and hopped onto the IT bandwagon. From Netgalactic, a web design firm he moved to Icode and has never looked back since. He heads the multimedia division and has been involved in developing the graphics for both Icode products "Accware" and "Everest". As also the multimedia, the brochures, updating the website and stuff like that.

"Any software development cycle is a constant process," says Viggy as he explains the process of development and updating. "New features are added, some are eliminated and so we have to constantly update the content and the visuals as well." This has to take place across their website, their brochures, the packaging and so on. And which is the graphics software maximum deployed from the creative point of view? "Not just one software," says Viggy. "We use every single software from Photoshop to high-end special effect tools like Adobe Premium. It's a combination of all."

We noticed a thick book on his table titled 'Director'. What's that we asked? "Director is the multimedia offering software. It's a bridging tool between user interactivity, which is a software function and graphical inter-phasing," replied Viggy and his eyes sparkled at the mention of his pet subject - Multimedia. That triggered off his enthusiasm as he led us into the various multimedia applications he's developed primarily for marketing purposes. He demonstrated the difference in people's perceptions of a printed brochure and the effectiveness of the same in an animated format. The moving image is what creates the interest and as he took us through his creation of the 'Everest' multimedia the point was adequately driven home. Outstanding.

Viggy takes in the brief of what's to be done, works on a concept, discusses the idea with his team, guiding them at various stages and Voila! The magician pulls the storyboard out of his hat. Then come the feedback, changes if any to be made, approvals and at the speed of thought, a masterpiece is all set to roll.

So you think that's all over now? Viggy can put his feet up and relax? Or perhaps take that long-pending vacation? Well, think again. Viggy's antenna is already up and the finger twitching restarted. Get a bit closer to him and you can hear gurgling sounds as his creative juices flow. Concocting another multimedia, perhaps?

Can't recollect who said, "Idleness is the holiday of fools." Doesn't really matter who did. But does Viggy endorse that view? "Absolutely," he'd probably say.

Born in the USA...
Clear Vision in their Mission...
For He's a Jolly Good Fellow...
Bread is fine; here's some Chop Suey...
This Ain't Cricket, My Friend...
Like a 'Jilted Bridegroom'...
Hello there, Mr. Multimedia'...
Wait Until Dark...
The Song On Everyone's Lips...
Excuse Me! Is This Sunday...
"I Have A Dream"...
Mind Your Language...
Life Is Full! Really Full...
No Spicy Food, Please...
Flashy Types? No Vacancies...
We Are On The Right Track...

Vignesh Hegde

 
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