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The branding

We were exhausted. These two months had pushed us into a corner but at the end of it all, we came through fine. Like they say "All's Well That Ends Well". But for us this was just the beginning. We had taken a major leap into cyberspace and there was a long haul ahead into this wilderness.

The Press had gone to town with the report on the launching of Koramangala.com. Many newspapers and publications called wanting to interview us. We willingly obliged. As nobodies it was nice to read about oneself and have our names in print. But there was a far greater objective this was to serve - that of branding.

Meanwhile, Venture Capitalists (VCs) had set foot into the arena and all major portals indulged in lavish advertising. The race for attracting eyeballs had begun and in this mass euphoria who would take notice of Koramangala.com? A tiny portal on a tiny locality in Bangalore? The ignorant claimed we were already finished.

Not even two months had gone by since we launched Koramangala.com, we received an email from one Jonathan Riemer from an Internet program called "Tech Ranch" in Texas, USA. He said they had surfed the net on Bangalore portals and found our website to be the most interesting and would like to have a telephonic interview with me. I said "Fine". A time and date was fixed. I remember it was a Monday evening, when the program host Kirk Wilson called and said that "Balbir, you are now 'live' on our program" and the interview commenced. For one week from March 1st to 7th, twice a day my voice was heard on the Internet in the US and a link was provided to our website through their website.

This was the first big break for Koramangala.com.

The untold story
An evening in October '98
Got any big bucks?
Takes two to tango...
Full steam ahead
The countdown begins
The press go ga-ga
Last train to Chennai
A star is born!
The branding...
Three years after
Getting better all the time
More branding...

Another anniversary

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