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Full steam ahead

Back in Bangalore, I regularly surfed the net, looking at various city portals. Almost all talked of Bangalore being India's Silicon Valley, Silicon Capital, Silicon this and Silicon that, financial mumbo-jumbo of IT companies, their share values, net worth, evaluations and what not. None however, had any substantial information on the people who drove this technology revolution here in India and Bangalore. We were also to discover that many top IT personalities in fact lived in Koramangala as did so many other important people such as Artists, Writers, IAS Officers, Sportsmen and Sportswomen, etc.

"That's it," I said. We'd focus on a Personality page and feature one of them each month. Not job-resume type features, but full-fledged, person-to-person interviews. And for good measure, we'd feature "A Family of the Month" as well. We'd project Koramangala as Bangalore's "Most Happening Place". Boy! This was getting interesting.

Mona and I spent many days driving around Koramangala shooting pictures of roads and streets, buildings, prominent landmarks in the locality. I think I must have exposed more than 10 rolls of Kodak film and shot almost every nook and corner of Koramangala. During one of those long discussions with Rage, JRK and Geeta had mentioned 'send as many pictures as you can'. Eventually they'd use just a few but the idea was to capture the true essence of Koramangala - green and peaceful.

Time was running out. Rage wanted inputs like yesterday and here we were not even halfway through. We had so much to do and so little time. There were the interviews to conduct, articles to write, invitations for the launch to be personally handed over, press releases to be given out and what not.

The untold story
An evening in October '98
Got any big bucks?
Takes two to tango...
Full steam ahead
The countdown begins
The press go ga-ga
Last train to Chennai
A star is born!
The branding...
Three years after
Getting better all the time
More branding...


Hours on the road... capturing Koramangala!

 
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